The Leader in Hydration Introduces New Drink
Mix to Elevate All-Day Hydration
CHICAGO, Sept. 17,
2024 /PRNewswire/ -- Gatorade today announced the
launch of Gatorade Hydration Booster – a new electrolyte drink mix
designed to be the perfect all-day hydration hero.
Gatorade Hydration Booster is Gatorade's first electrolyte
powder developed specifically for people's everyday lifestyles.
With an advanced blend of electrolytes from watermelon juice, sea
salt, sodium citrate and potassium salt, Gatorade Hydration Booster
is backed by the Gatorade Sports Science Institute for all-day,
always-on hydration. The formula contains 100% daily value of
essential vitamins A, B3, B5, B6 and C and has no artificial
flavors, sweeteners or added colors.
"Gatorade was a pioneer in helping to popularize electrolyte
powder," said Marissa Pines,
Gatorade Portfolio Senior Marketing Director. "Gatorade Hydration
Booster combines our history of superior science with the
functional product attributes we know consumers are looking for.
Developed with an advanced blend of electrolytes, added vitamins
and no added color, it was designed to deliver all-day, always-on
hydration."
Gatorade Hydration Booster powder packets pair with Gatorade's
sleek new stainless steel Overtime Bottles, creating a dynamic duo
for those seeking sustainably-minded solutions for daily use. Both
products star in the Gatorade Hydration Booster debut campaign,
"Put Your Water to Work," which highlights the moments throughout
the day where Gatorade Hydration Booster can help you stay hydrated
and ready. The campaign kicks off on September 17 and will be featured across multiple
platforms.
Amplifying the campaign, Gatorade will show up within new
lifestyle and wellness spaces to bring the Gatorade Hydration
Booster all-day hydration ethos to life. From disruptive media
buys, influencer partnerships and retail executions to partnering
with prominent women at the intersection of sport and lifestyle,
the brand is taking a modern approach to reach a broader aperture
of consumers who may not consider themselves conventional
athletes.
Gatorade Hydration Booster is now available at Gatorade.com, on
Amazon and in stores nationwide. The product is available in three
delicious flavors – Strawberry Watermelon, Tropical Mango and
Citrus Berry – and comes in boxes of six packets for a suggested
retail price of $8.99. Gatorade
offers a variety of electrolyte drink mixes to support hydration
needs, ranging from products for those seeking to support their
athletic performance, to those who are looking for an all-day
option such as Gatorade Hydration Booster.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a
connected performance and wellness ecosystem built to fuel all
athletes and exercisers. Bringing together Gatorade, Fast Twitch,
Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most
complete offering in the category today, with a broad range of
personalized solutions at every stage of the athlete journey.
This integrated system of brands is built on Gatorade's 59-year
history of studying athletes and is fueling the future of athletic
performance and wellness by delivering solutions across hydration,
protein, energy and all-day nutrition to fuel consumers, no matter
how or why they sweat. For more information and a full list of
product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
maya.savino@fleishman.com
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SOURCE The Gatorade Company
