The Rebrand, Led by Amalgam, Is Inspired by
Comic Book Like Art to Embody the Product's Powerful and
Transformative Functionality
JUPITER,
Fla., Oct. 9, 2024 /PRNewswire/ -- Safety
Shot, Inc. (Nasdaq: SHOT) (the "Company"), the revolutionary
dietary supplement dedicated to stopping the negative effects of
alcohol before they start, announced a significant transformation
with a complete brand overhaul and a new name: Sure Shot. The
rebrand features a fresh new look, as well as a newly improved
taste, that underscores the powerful impact of this game-changing
product and marks the debut of 4-ounce bottles and on-the-go powder
stick packs in the market.
Sure Shot partnered with Amalgam, a full-service agency known
for building bespoke teams of marketing experts with a proven track
record of growing brands. Amalgam helps both established companies
and startups define, refine, and express a distinctive position in
their markets. Amalgam led the repositioning and rebranding efforts
in partnership with Stout Design.
The new strategy centers on Sure Shot's mission to pioneer the
world's most innovative functional beverages, pledging to explore
cutting-edge advancements and create a unique market category. As
the only clinically proven alcohol reducer, Sure Shot aims to
establish itself as the sole occupant of this space, stopping the
morning after before it starts.
"We created a bold brand world inspired by pop art and comic
strip elements, capturing the dynamism and punch that Sure Shot
delivers through its innovative promise," said Ned Wallroth, founder of Amalgam, who also
serves as Fractional CMO for the brand.
To coincide with the rebrand, Sure Shot will debut 4-ounce
bottles and on-the-go powder stick packs – both portable, compact
and convenient forms of its innovative formula – designed for easy
on-the-go use, to ensure that customers can enjoy the benefits of
Sure Shot's groundbreaking formula wherever they are. The 4-ounce
bottles ($5.99) and powder stick
packs (coming soon) will be available for purchase in convenience
stores and liquor stores across the
United States where Sure Shot is sold.
"We could not be more pleased to introduce the new and improved
Sure Shot look to the world," said Sure Shot CEO Jarret Boon. "This rebrand marks an exciting new
chapter for the Company as we embrace a bold identity that
communicates our powerful innovation and revolutionary solution to
the masses. Our rebrand isn't just about aesthetic; it represents
the evolution of the brand, which has seen exponential growth in
its first year, and our commitment to where we see Sure Shot in the
future."
The rebrand announcement comes just about a month after the
brand released new clinical data that proves the formula's efficacy
in rapidly and dramatically reducing BAC and unwanted effects of
alcohol. The double-blind, randomized, placebo-controlled study
evaluated the acute impact of the Sure Shot formula on consumer's
Blood Alcohol Content ("BAC"), successfully demonstrating
remarkable and statistically significant results in various
measures related to alcohol consumption and the subsequent rapid
reduction of BAC by supporting the metabolism of alcohol.
For more information about Sure Shot, please visit
www.sureshot.com and follow on social @sureshot (alt of
@drinksureshot)
About Sure Shot, Inc.
Sure Shot, Inc. a wellness and dietary supplement company
dedicated to the promotion of responsible drinking, has developed
Sure Shot, the first patented wellness product on Earth that lowers
blood alcohol content by supporting its metabolism, while boosting
clarity, energy and overall mood. Sure Shot is available for
purchase online at sureshot.com and Amazon. The Company is
introducing business-to-business sales of Sure Shot to
distributors, retailers, restaurants and bars throughout 2024.
Forward-Looking Statements
This press release includes certain disclosures that contain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 about us and our industry
that involve substantial risks and uncertainties. All statements
other than statements of historical facts contained in this press
release, including statements regarding Sure Shot's ability to
develop and commercialize a product that lowers blood alcohol
content, the timing, progress and results of non-clinical studies
and clinical trials, including our product development plans and
strategies, Sure Shot's future results of operations or financial
condition, business strategy and plans, and objectives of
management for future operations, are forward-looking statements.
In some cases, you can identify forward-looking statements because
they contain words such as "anticipate," "believe," "contemplate,"
"continue," "could," "estimate," "expect," "intend," "may," "plan,"
"potential," "predict," "project," "should," "target," "will," or
"would" or the negative of these words or other similar terms or
expressions. Forward-looking statements are based on Sure Shot's
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Factors that
could cause actual results to differ include, but are not limited
to, our ability to comply with applicable U.S. and foreign laws,
rules, and regulations, product liability claims, our ability to
develop and market Sure Shot and the risks and uncertainties that
are described more fully in the section titled "Risk Factors" in
Sure Shot's quarterly report on Form 10-Q for the fiscal quarter
ended June 30, 2024, filed with the
Securities and Exchange Commission on August
14, 2024, and its other filings with the Securities and
Exchange Commission. Forward-looking statements contained in this
press release are made as of this date, and Sure Shot undertakes no
duty to update such information except as required under applicable
law.
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SOURCE Sure Shot