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NCAA Basketball(R) Fans Can Now Become Wireless Commentators 'Cingular Fan in the Stands' Program on CBS Sports Encourages Fans to Vote for 'Keys to the Game' from their Wireless Phones; Chance to Win Camera Phones and Trips to NCAA Basketball(R) Games ATLANTA, Dec. 22 /PRNewswire/ -- Cingular Wireless today announced it is teaming up with CBS Sports to offer a wireless interactive feature that allows NCAA Basketball fans to share their opinions with CBS Sports game announcers during select regular season NCAA Division I men's and women's basketball games. The program was designed to encourage wireless interactivity while creating awareness of Multimedia Messaging, the service that allows camera- phone customers to snap photos, add a voice and/or text. The program, called "Cingular Fan in the Stands" will begin prior to tip- off. Viewers will see a Cingular camera phone pan the crowd and capture a fan that will ask CBS Sports game analysts what the keys are to the game. The analysts will then discuss their three "keys to the game." Fans who are Cingular customers will be encouraged to text message which of the three "keys" they believe to be most important. Here's how: 1. Access menu on phone and select "text message" feature 2. Enter "A," "B," or "C" to register your vote. 3. Key in number provided on the screen and press "send." The votes will be tallied in real time and during the "Cingular AT THE HALF(R)" halftime report, the CBS Sports studio announcer will announce the results of viewers' votes and provide his own commentary. Participating fans will be entered to win a Multimedia Messaging-capable phone or a trip to a CBS Sports NCAA Basketball regular-season game of their choice. "Whether courtside or on their couches at home, fans can now take an active role in the discussion of the game through wireless text messaging," said Daryl Evans, vice president of advertising and marketing communications for Cingular Wireless. "Cingular is excited to begin the fourth season working with CBS Sports as sponsor of 'Cingular AT THE HALF.' Each year, we find new ways to engage viewers and encourage them to use their Cingular phones to express their passion for and opinions of NCAA Basketball. This year, they'll be trying out the next generation of messaging that combines photos, voice and text." Cingular is an Official NCAA Corporate Champion. The NCAA Corporate Champion agreement provides Cingular marketing and promotional rights to all 88 NCAA men's and women's national championships, including the NCAA Men's and Women's Final Fours(R). Cingular also has the opportunity to use NCAA championship tickets for marketing purposes and promotions, permission to use the NCAA and NCAA championship marks, names, and logos and access to various NCAA member associations, including grassroots NCAA events and clinics. Fans can participate in the "Cingular Fan in the Stands" during the following regular season NCAA Division I men's and women's basketball games. * All Times are Eastern. 20-Dec Kentucky @ Indiana National 12:00pm 27-Dec UCLA @ Michigan Regional 5:00pm 27-Dec Louisville @ Kentucky Regional 5:00pm 3-Jan North Carolina @ Kentucky Regional 12:00pm 3-Jan Duke @ Connecticut (W) National 2:00pm 11-Jan Oklahoma @ Connecticut Regional 4:30pm 11-Jan Indiana @ Michigan Regional 4:30pm 17-Jan Connecticut @ North Carolina Regional 3:30pm 17-Jan Michigan @ Michigan State Regional 3:30pm 24-Jan Duke @ Georgetown National 2:00pm 24-Jan Auburn @ Florida Regional 4:00pm 25-Jan Michigan State @ Purdue National 2:00pm 25-Jan Kentucky @ Notre Dame Regional 4:00pm 31-Jan Michigan @ Illinois Regional 1:30pm 31-Jan UCLA @ St. John's Regional 1:30pm *Check local listings for game information, which may be changed or preempted without notice. About Cingular Wireless Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data for Global Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . About the NCAA The NCAA is a membership-led nonprofit Association of colleges and universities committed to supporting academic and athletics opportunities for more than 360,000 student-athletes annually at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to http://www.ncaa.org/ . DATASOURCE: Cingular Wireless CONTACT: Ken Keatley of Ketchum, +1-404-879-9278, or Web site: http://www.cingular.com/ http://www.ncaa.org/

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