Global retailer marks
five decades with limited-edition releases and engaging
events
NEW
YORK, Sept. 5, 2024 /PRNewswire/ -- Foot
Locker (NYSE: FL) proudly announces a month-long celebration of its
50th anniversary this September, featuring a series of events and
the launch of a limited-edition sneaker and apparel collection in
collaboration with Nike, adidas, New Balance, PUMA, and
Converse.
For five decades, Foot Locker has been a global leader in
sneaker culture, known for its curated selection of top brands and
deep community connections. Today, the Company remains the "Heart
of Sneakers" by delivering exceptional customer service through its
iconic "Stripers" and transforming the shopping experience. Foot
Locker's dedication to self-expression and exceptional experiences
for sneaker and basketball enthusiasts has cemented its leading
role in sneaker culture, a position it intends to uphold for the
next 50 years.
Looking to the future, the Company is driving its Lace Up Plan
forward by expanding sneaker culture, deepening customer
relationships, powering up its portfolio, and enhancing its
omnichannel experience. Progress is evident through Foot Locker's
growing product portfolio, reimagined retail concept and store
refresh program, an enhanced FLX Rewards Program focused on
customer loyalty, and the upcoming launch of a redesigned
mobile app.
These innovations mark a significant step in advancing Foot
Locker's omnichannel retail excellence and elevating the shopping
experience. Through strategic investments in technology, a
consumer-led approach, and a focus on "all things sneakers," Foot
Locker is positioning itself for sustainable, long-term, and
profitable growth.
"As we commemorate this milestone, we're focused on the future
and celebrating our position as the 'Heart of Sneakers,'" said
Mary Dillon, President and CEO of
Foot Locker, Inc. "Our deep-rooted connection to sneaker culture
and the dedication of our Stripers have fueled our success, and
we're gearing up for the next 50 years. Through our Lace Up Plan,
we're driving sustainable growth by reimagining the in-store and
omnichannel experience, strengthening our brand partnerships, and
deepening customer engagement."
Celebration Highlights:
- 50th Anniversary Limited-Edition Collection: Foot Locker
will release an exclusive footwear and apparel collection featuring
distinctive black and white colorways with gold accents, created in
partnership with Nike, adidas, New Balance, PUMA, and Converse. The
collection will be available online at FootLocker.com and in select
stores beginning Monday, September
9.
- Celebratory Events: Foot Locker will host various events
in New York City throughout
September, including a performance featuring GRAMMY-nominated
artist and brand ambassador Coi
Leray, in partnership with adidas and produced by Complex
for FLX Rewards members.
- New York Stock Exchange Opening Bell®
Ceremony: To commemorate Foot Locker's 50th anniversary,
Mary Dillon will ring the NYSE
Opening Bell® on Thursday, September
5.
Foot Locker's influence on sneaker culture has been marked by
milestones such as the exclusive launch of the Nike Air Max Plus in
1998, the iconic Foot Locker Slam Fest from 1988-1996, and the
introduction of signature sneakers for athletes with top
brands.
"As we mark our 50th anniversary, Foot Locker proudly remains
the undisputed 'Heart of Sneakers,'" said Frank Bracken, EVP and Chief Commercial Officer
of Foot Locker, Inc. "We extend our deepest gratitude to our brand
partners for their unwavering support, from collaborating on our
exclusive collection to their support of our Lace Up
Plan. Together, we are setting the stage for the next 50 years of
growth and innovation."
To celebrate, Foot Locker will also launch a 360-marketing
campaign on September 9, including
out-of-home placements, paid media, exclusive product releases, and
in-person activations. The newly reopened 34th Street store in NYC
will host customer-focused events throughout September, including a
ribbon-cutting ceremony, exclusive sneaker customization, live
entertainment, and limited-edition gifts.
For more information on Foot Locker, Inc.'s initiatives and
latest developments, please visit www.footlocker-inc.com.
Media Relations
Dana Yacyk, Senior Director, PR
& Communications
mediarelations@footlocker.com
Investor Relations
Kate Fitzsimons, Senior Director,
Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer
that unlocks the "inner sneakerhead" in all of us. With
approximately 2,500 retail stores in 26 countries across
North America, Europe, Asia,
Australia, and New Zealand, and a licensed store presence in
the Middle East and Asia, Foot Locker has a strong history of
sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and
atmos.
Disclosure Regarding Forward-Looking
Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws. Other than statements
of historical facts, all statements which address activities,
events, or developments that the Company anticipates will or may
occur in the future, including, but not limited to, such things as
future strategic plans, financial objectives, financial outlook and
other such matters, are forward-looking statements. These
forward-looking statements are based on many assumptions and
factors, which are detailed in the Company's filings with the U.S.
Securities and Exchange
Commission.
These forward-looking statements are based largely on our
expectations and judgments and are subject to a number of risks and
uncertainties, many of which are unforeseeable and beyond our
control. For additional discussion regarding risks and
uncertainties that may affect forward-looking statements, see "Risk
Factors" disclosed in the Company's Annual Report on Form 10-K for
the year ended February 3, 2024,
filed on March 28, 2024. Any changes
in such assumptions or factors could produce significantly
different results. The Company undertakes no obligation to update
the forward-looking statements, whether due to new information,
future events, or otherwise.
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SOURCE Foot Locker, Inc.