Independent Research Firm Names Oracle's Siebel CRM a Leading Enterprise CRM Suite in Financial Services Industry
27 Mars 2007 - 3:00PM
PR Newswire (US)
Siebel CRM Named a Leader and Oracle's PeopleSoft Enterprise CRM
and Siebel CRM On Demand Named Strong Performers REDWOOD SHORES,
Calif., March 27 /PRNewswire-FirstCall/ -- Forrester Research, a
leading independent research firm, has recognized Oracle's Siebel
CRM as having the strongest current offering in the latest
Forrester Wave Evaluation: Enterprise CRM Suites for Financial
Services, Q1 March 2007. Forrester also names Oracle's PeopleSoft
Enterprise CRM and Siebel CRM On Demand as strong performers in
this recent report. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO) To assess
the state of the CRM market, Forrester analyzed strengths and
weaknesses of the leading enterprise CRM suites vendors across 464
criteria in three areas of current offering, strategy and market
presence. According to the vendor summary cited in the report,
"Through years of experience, the Siebel CRM product has developed
in such a way that it routinely provides critical but undervalued
functionality. It is one of the few products in this evaluation to
offer strong field campaign management to accommodate bank
branches, insurance agent offices and investment broker
offices."(1) As the subscription delivery model grows in
popularity, Oracle continues to expand the breadth and depth of its
hosted CRM offering to better serve customers. As a result of its
rapid pace of innovation with more than 12 new product releases in
just over three years, Oracle's Siebel CRM On Demand delivers the
industry's most complete, hosted CRM solution. Oracle's Siebel CRM
On Demand provides the comprehensive, strategic CRM capabilities
customers require to be successful, including built-in analytics, a
built in-virtual call center, and vertical editions featuring
industry-specific out-of-the-box functionality. Additionally,
Oracle's Siebel CRM On Demand is developed on a world-class,
standards-based hosting infrastructure, providing leading security,
reliability, availability and accountability at a low cost.
"Financial services customers are realizing tremendous benefit from
the pre-built, industry specific functionality such as account set
up and field campaign management that add to the offering's
flexibility and ease of use," said Oracle Vice President of CRM
Strategy Mike Betzer. "We are pleased to have Siebel CRM,
PeopleSoft Enterprise CRM and Siebel CRM On Demand included in this
report, validating Oracle's CRM offerings for the financial
services market." About Oracle's Siebel CRM On Demand The company's
comprehensive, Software-as-a-Service (SaaS) solution, Siebel CRM On
Demand delivers low-risk, hosted customer relationship management
(CRM) that can help customers accelerate sales, improve marketing
and deliver consistent customer service. With customers that
include leading SMB and Enterprise organizations within the
Financial Services, Automotive and Life Sciences industries, Siebel
CRM On Demand is the most complete hosted CRM solution. About
Oracle Oracle (NasdaqGS: ORCL) is the world's largest enterprise
software company. For more information about Oracle, please visit
our Web site at http://www.oracle.com/. Trademarks Oracle is a
registered trademark of Oracle Corporation and/or its affiliates.
Other names may be trademarks of their respective owners. (1) The
Forrester Wave(TM): Enterprise CRM Suites for Financial Services,
Q1 2007 by Mary Pilecki
http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO
http://photoarchive.ap.org/ DATASOURCE: Oracle Corporation CONTACT:
Susie Penner, +1-650-506-1973, or ; or Caroline Yu,
+1-650-506-8920, or , both of Oracle Web site:
http://www.oracle.com/
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