TORONTO, Aug. 8, 2023
/PRNewswire/ - Kognitiv Corporation ("Kognitiv"), a global leader
in customer loyalty solutions, is pleased to announce the sale of
its hospitality technology business, Seekda, to Valsoft Corp.
Kognitiv's loyalty technology platform is helping some of the
world's largest brands stay ahead of customer expectations and
build deeper relationships through data-driven personalization.
This transaction further streamlines Kognitiv's operations,
allowing the company to focus on its core capabilities and
compelling product roadmap of customer data intelligence and
activation products powered by AI and machine-learning.
Seekda is an Austrian company that delivers innovative booking
technology to the hospitality industry. With this acquisition,
Seekda is well-positioned for continued growth and evolution as
part of Valsoft's portfolio of software companies.
"We are very proud of the success of our Seekda business, and
are confident that Valsoft is the right home to drive future growth
for the Seekda team and customers," said Kognitiv Chief Executive
Officer, Tim Sullivan. "This
transaction highlights Kognitiv's continued focus and commitment to
our loyalty platform and allows us to accelerate the delivery of
innovative AI-native applications that drive profitable revenue
growth, and customer lifetime value for our global brand
customers."
To learn more about Kognitiv's AI/ML-powered suite of loyalty
and data insights & activation products, visit
www.kognitiv.com.
About Kognitiv
Kognitiv inspires lifetime loyalty by helping brands build
deeper relationships with their customers. Their intelligent,
omnichannel SaaS platform delivers data-driven personalization
across the entire customer lifecycle, enabling superior marketing
effectiveness and consumer engagement.
In June 2020, Kognitiv and Aimia's
Loyalty Solutions business came together to become a global loyalty
solutions leader. Today Kognitiv serves a broad portfolio of global
brand customers and has employees in over 20 countries. With
decades of loyalty solutions experience, Kognitiv has the history,
the technology and the expertise to help marketing professionals
stay ahead of the customer expectation curve.
Kognitiv's largest investors include Aimia Inc., a
publicly-traded holding company listed on the Toronto Stock
Exchange (TSX: AIM).
Find out more at www.kognitiv.com.
About Valsoft Corp.
Valsoft, a Canada-based company
specialized in the acquisition, management, and growth of vertical
market software companies. With a portfolio of more than 70
companies operating in various industries, Valsoft is committed to
driving innovation, growth, and success across its diverse
businesses.
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SOURCE Kognitiv Corporation