Available Exclusively at Walmart, Fisher-Price
Wood Prioritizes Modern Designs and On-Trend Themes at
Affordable Prices for Families
TORONTO, June 4, 2024
/CNW/ - Fisher-Price® (NASDAQ: MAT), a pioneer
in creating quality, educational toys for young kids, today
unveiled its all-new wooden toy line,
Fisher-Price Wood, for children ages six months to five
years. Featuring fresh, modern designs that encourage open-ended
play, the new wooden toy line speaks to parents who are looking for
a more affordable, back-to-basics play experience for their
children. In addition, the products are made with wood from
FSC®-certified sources and designed to last, allowing
families to pass them down from generation to generation. With
early childhood development at the forefront of Fisher-Price's
purpose, these wooden toys offer a wide range of fun play
patterns—from colorful puzzles and blocks to role play,
music-making and more—that help spark creativity, develop fine
motor skills, and stimulate problem-solving. Fisher-Price Wood is
now available exclusively at select Walmart stores and on
Walmart.ca.
Fisher-Price® Introduces New Premium Wooden
Toys to Inspire Creativity and Promote Development in Young
Children
Brian Fitzharris, SVP and General
Manager, Fisher-Price, said: "For 94 years, Fisher-Price has been
dedicated to helping children have the best possible start in life
through innovative, trusted toys that provide hours of fun and
enrichment. With the debut of Fisher-Price Wood—a line that harkens
back to the brand's very roots—we're bringing a fresh perspective
to the timeless appeal of wooden toys that are affordably priced,
made from FSC©-certified wood, and designed to nourish a
child's creativity and development."
Hilary Wingate, Senior Director,
Toys, Walmart Canada added: "We're proud to introduce the new
Fisher-Price Wood assortment of preschool toys to our customers as
the exclusive retailer in Canada.
We know Canadian parents will be excited to see these colourful,
more sustainable toys on our shelves at the every day low prices
they expect from Walmart."
Tested in the Fisher-Price™ Play Lab, the new wooden
toys incorporate playful, colorful elements that are more than just
fun—they also help childhood development by stimulating the brain
through open-ended play, helping kids explore the world at their
own pace. Fisher-Price Wood offers an array of products at
accessible price points, including the following:
- Fisher-Price ® Wooden Stack & Sort
Animals, (SRP: $14.97 | 1Y+)
- Fisher-Price ® Wooden Pots & Pans
Set, (SRP: $34.97| 18M+)
- Fisher-Price ® Wooden Interlocking
Blocks, (SRP: $29.97 | 18M+)
- Fisher-Price ® Wooden Ice Cream Shape
Sorter Set, (SRP: $24.97 |
18M+)
- Fisher-Price ® Pound and Tap Bench
Xylophone, (SRP: $34.97| 18M+)
- Fisher-Price ® Stacking Shape Sorter,
(SRP: $29.97 | 18M+)
- Fisher-Price ® Wooden Ring Stacker,
(SRP: $19.97 | 18M+)
- Fisher-Price ® Wooden Shape Stacker,
(SRP: $9.97 | 18M+)
- Fisher-Price ® Mini Rainbow Wooden Jigsaw
Puzzle Triangle, (SRP: $6.97 |
2Y+)
- Fisher-Price ® Wooden Jigsaw Puzzle
Assortment, (SRP: $3.97 |
2Y+)
- Fisher-Price ® Musical Gift
Set, (SRP: $34.97 | 2Y+)
- Fisher-Price ® Wooden Balance Tree,
(SRP: $24.97 | 3Y+)
- Fisher-Price ® Wooden Mandala Puzzle,
(SRP: $24.97 | 3Y+)
Fisher-Price Wood is available now at select Walmart stores
and on Walmart.ca. The new line is also available, exclusive to
Walmart, in the United States,
Mexico, Chile and Central
America, as well as at key retailers in Europe and other global markets starting this
fall.
About Mattel
Mattel is a leading global toy and family entertainment company and
owner of one of the most iconic brand portfolios in the world. We
engage consumers and fans through our franchise brands, including
Barbie®, Hot Wheels®,
Fisher-Price®, American Girl®, Thomas &
Friends™, UNO®, Masters of the
Universe®, Matchbox®, Monster
High®, MEGA® and Polly Pocket®, as
well as other popular properties that we own or license in
partnership with global entertainment companies. Our offerings
include toys, content, consumer products, digital and live
experiences. Our products are sold in collaboration with the
world's leading retail and ecommerce companies. Since its founding
in 1945, Mattel is proud to be a trusted partner in empowering
generations to explore the wonder of childhood and reach their full
potential. Visit us at mattel.ca.
SOURCE Fisher-Price