All-New Luxury Utility Vehicle Wins the Top
Honor
at the Texas Auto Writers Association Annual
Truck Rodeo
PLANO,
Texas, Jan. 29, 2025 /PRNewswire/ -- The all-new,
third-generation Lexus GX 550 Luxury Utility Vehicle was
awarded the title SUV of Texas by
the Texas Auto Writers Association (TAWA) at their 31st
annual Texas Truck Rodeo event.
"The GX 550 is a testament to the perfect blend of offroad
capability and sophisticated luxury," said Cynthia Tenhouse, vice president, Lexus
marketing. "It's breadth of choice across six grades offers drivers
the durability and reliability they need in everyday life, while
inspiring them to take their next adventure both on and off the
trail."
TAWA awarded the all-new Toyota Tacoma the other top award at
the Truck Rodeo: Truck of Texas.
It also voted on category and technical awards at the media drive
event. The GX 550 earned Midsize SUV of Texas, while the Tacoma is Midsize Truck of
Texas. Toyota's Wireless Trailer
Camera received the Best Towing Technology award, and the Best
Driver Assist or Safety Feature went to Toyota's Safety Sense
3.0/Lexus Safety System+ 3.0.
The much-anticipated 2024 Lexus GX is ready for adventure with
an unparalleled combination of elegant features, off-road
capability and luxurious quality. It features a highly capable and
efficient twin-turbocharged 3.4L V6 engine paired with a 10-speed
Direct Shift Automatic Transmission, with an improved EPA-estimated
highway fuel economy rating of 21 MPG. The twin-turbo V6 produces
349 horsepower, outperforming the previous generation V8's 301
horsepower, and torque output also rises to a massive 479
lb.-ft.
The GX is offered in six grades: Premium, Premium+, Luxury,
Luxury+, and the all-new Overtrail and Overtrail+. Known for its
off–road prowess since the beginning, the 2024 GX continues that
legacy. Full-Time 4WD is standard for consistent responsiveness in
varied terrain. Designed to inspire customers around the world to
explore nature through refined adventures, the new Overtrail and
Overtrail+ grades come with standard 33-inch All-Terrain
tires/18-inch wheels.
TAWA's annual Texas Truck Rodeo brings together journalists to
evaluate automakers' latest trucks and SUVs on an off-road course
and a street drive. The fall event was held at Eagles Canyon
Raceway in Decatur, Texas.
Vehicles from the world's top manufacturers were evaluated on
interior, exterior, value, performance, and personal appeal.
"The SUV of Texas award is
prestigious and competitive, and the Lexus GX was a huge hit at the
Truck Rodeo," said TAWA President Cory
Fourniquet. "The GX impressed our members with its luxury,
technology and off-road capability."
TAWA is a Texas-based nonprofit
association for automotive journalists promoting professionalism
and quality in journalism for more than two decades. TAWA has grown
to become one of the most influential and recognized automotive
journalist associates in the U.S. The group produces two annual
events – Texas Auto Roundup and Texas Truck Rodeo – that allow
members to experience vehicles from various manufacturers in one
place, at one time.
For more information on the Lexus GX, visit the Lexus
Newsroom.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. for nearly 70 years, and is committed
to advancing sustainable, next-generation mobility through our
Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 35 million cars and trucks at our 11 manufacturing plants. In
spring 2025, Toyota's plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 31 electrified
options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed to
creating innovative educational programs within, and in partnership
with, historically underserved communities near the company's U.S.
operating sites.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
About Lexus
Lexus' passion for brave design, imaginative technology, and
exhilarating performance enables the luxury lifestyle brand to
create amazing experiences for its customers. Lexus began its
journey in 1989 with two luxury sedans and a commitment to pursue
perfection. Since then, Lexus has developed its lineup to meet the
needs of global luxury customers in more than 90 countries. In
the United States, Lexus vehicles
are sold through 244 dealers offering a full lineup of luxury
vehicles. With nine models incorporating Lexus Hybrid Drive, Lexus
is the luxury hybrid leader. Lexus also offers nine F SPORT models
and one F model. Lexus is committed to being a visionary brand that
anticipates the future for luxury customers.
www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
www.instagram.com/lexususa
www.pinterest.com/lexususa
Media Contact:
Greg
Thome
Toyota Motor North America
469.292.2321
greg.thome@toyota.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lexus-gx-550-named-suv-of-texas-302362817.html
SOURCE Lexus
