WILLIAMS SONOMA HOME PARTNERS WITH MAKEUP ARTIST/ENTREPRENEUR BOBBI BROWN ON NEW COLLABORATION INSPIRED BY THE GEORGE HOTEL
13 Novembre 2024 - 4:41PM
Business Wire
New Collection of Home Furnishings and
Decorative Accessories Celebrates the Eclectic Styling of Brown’s
31-room Boutique Hotel in Montclair, NJ
Williams Sonoma Home, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today the launch of a new
collaboration with THE GEORGE, a 31-room boutique hotel in
Montclair, New Jersey owned by renowned makeup artist and founder
of Jones Road Beauty, Bobbi Brown.
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Williams Sonoma Home launches new
collaboration with Bobbi Brown and THE GEORGE Hotel (Photo:
WILLIAMS SONOMA HOME)
THE GEORGE for Williams Sonoma Home collection features
thoughtfully designed home furnishings and decorative accents that
range from curtains, pillows, bedding and rugs to frames, leather
boxes, barware, board games and desk accessories. Items from the
collection are featured throughout the property including in the
hotel’s iconic paneled library.
“Partnering with Williams Sonoma Home to create this capsule
collection for our beloved hotel has been such a joy for me and my
husband Steven,” said makeup artist, hotelier and co-founder of THE
GEORGE, Bobbi Brown. “The Williams Sonoma Home team immediately
understood our vision and together, we created a group of
limited-edition items that I’m very proud of. From gift-worthy
frames and cool leather boxes to chic board games and canine-themed
decorative accessories that give a nod to our dog-friendly hotel,
we created a collection of must-have items that are as stylish as
they are practical – just the kind of gifts I love to give and
get.”
“Our team was inspired by the aesthetic of THE GEORGE and the
passion Bobbi Brown brings to any project she is a part of,” said
Williams Sonoma and Williams Sonoma Home President, Felix
Carbullido. “Our new collaboration embraces Bobbi’s affinity for
design and allows our customers to incorporate the thoughtful
details of THE GEORGE hotel into their own home.”
THE GEORGE is the first hospitality project conceived and
executed by Brown and her husband, Steven Plofker. Plofker, a
developer and builder, oversaw the physical renovation of the space
while Brown took on the role of Creative Director, reimagining and
decorating the hotel. Originally built in 1902 as a personal home
for a prominent family in Montclair, THE GEORGE is the couple’s
first creative collaboration. The design vision for THE GEORGE was
to modernize the property’s historic bones while infusing the
couple’s modern styling and chic aesthetic. Located just outside of
New York City, THE GEORGE showcases the couple’s affinity for
architecture, great design and love for contrasting colors and bold
stripes.
To learn more about THE GEORGE for Williams Sonoma Home
collection, please visit: www.williams-sonoma.com/THEGEORGE.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com, customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest, and YouTube. Williams Sonoma is also part of
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
ABOUT THE GEORGE
The George is a 31-room boutique hotel created by husband and
wife team Steven Plofker and renowned makeup artist and
entrepreneur Bobbi Brown. Together, the couple transformed a
once-forgotten Georgian Inn into a design-minded boutique hotel in
the heart of Montclair, NJ. The George has a modern style with
historic bones. Lending her discriminating eye for color and
design, Creative Director Bobbi Brown reimagined the space,
infusing the hotel with her signature chic aesthetic and decorating
the space with furnishings and products from her favorite designers
and brands.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20241113033399/en/
Kendall Coleman Williams Sonoma KAColeman@WSGC.com
415-616-7926
Lynette Harrison Brubaker LHB Group / THE GEORGE
lynette@thelhbgroup.com 201-207-6845
Stephanie Gerard LHB Group / THE GEORGE
stephanie@thelhbgroup.com 646-919-5950
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