BINGHAM FARMS, Mich.,
Dec. 1, 2021 /PRNewswire/
-- LUDWIG+, a brand transformation and business acceleration
company, recently launched a multi-faceted branding campaign for
Valkyrie, a fast-growing digital asset management company, as part
of its rollout of one of the first bitcoin ETFs—which the agency
unveiled just four weeks after winning the business.
To support Valkyrie, LUDWIG+ developed an umbrella brand
positioning that gives credit for Valkyrie's new thinking. The
approach was supported through creating digital advertising
campaign to support the brand as well as Valkyrie's new ETF
product, the Valkyrie Bitcoin Strategy ETF (Nasdaq: BTF) launch,
which cumulated in the unveiling on the Nasdaq tower. Valkyrie's
Bitcoin Strategy ETF is an actively managed product that holds a
mix of front-month bitcoin futures contracts, Treasurys, corporate
bonds and cash.
"In creating this campaign, it was important to call attention
to Valkyrie as a first-mover in this fast-changing industry and
establish them as the brand to be trusted," said LUDWIG+ founder
Barbara Yolles-Ludwig. "At the same
time, we wanted to go big in introducing Valkyrie as a digital
asset manager to the wider investment community."
For the Valkyrie campaign, LUDWIG+ unearthed Valkyrie's key
differentiators, namely that the company is doing what's right in
the crazy, fast-changing world of cryptocurrency. The team
synthesized that ethos as bringing new intelligence for new
investments, resulting in the tagline: "Unleash Your Valkyrie."
"LUDWIG+ was really able to capture what makes us different from
the slew of competitors now entering market," said Lori Tiernan, Chief Marketing Officer. "Thanks
to their work, we are making our debut on strong footing, confident
that we're introducing ourselves to the investment industry in an
authentic and impactful way."
Since launching on October 22, the
product has received considerable media attention in outlets such
as Forbes, CNBC, Bloomberg, Yahoo Finance, CoinDesk, CoinTelegraph,
Markets Insider and Bitcoin News, among others.
The Valkyrie campaign is one of several high-profile branding
projects that LUDWIG+ has spearheaded in recent months. In June,
the agency completed a brand transformation for RAYUS Radiology,
formerly the Center for Diagnostic Imaging, a national radiology
provider, rolling out the newly branded entity in just 81 days.
One of the industry's fastest-growing advertising agencies,
LUDWIG+ has grown by five-fold in just two years, with over 50
employees.
About LUDWIG+
LUDWIG+ is a woman-owned brand
transformation and business acceleration company who does not just
create mind-blowing, category-disruptive marketing and advertising,
it permeates organizations to unearth ways to fuel business growth,
drive the brand-defining idea to every corner of an organization,
and elevate people and business. The agency specializes in
everything from beautifully produced and high-impact television and
videos, to brand identity, advocacy initiatives, technology
experiences, training modules, sales pitches, call-center call
scripts and more. LUDWIG+ brings a collaborative,
inter-disciplinary approach to everything it touches - brand
positioning, brand architecture, brand image, strategy, creative,
technology product and development, media planning and buying,
digital, social, production, video/editing/animation, public
relations, print, email, SEO, CRM, and B2B. For more information,
visit www.ludwigplus.com.
Disclosure:
Investing involves risks. The loss of principal is possible.
The Fund's investment objectives, risks, charges and expenses
should be considered before investing. The fund may not be suitable
for all investors. The prospectus contains this and other important
information, and it may be obtained
at https://valkyrie-funds.com/. Read it
carefully before investing.
Shares of ETFs are bought and sold at market price (not NAV) and
are not individually redeemed from the Fund. Any applicable
brokerage fees and commissions will reduce returns.
The Fund invests in bitcoin futures contracts. The Fund does not
invest directly in or hold bitcoin. The price of bitcoin futures
should be expected to differ from the current or "spot" price of
bitcoin. As a result, the performance of the Fund should be
expected to differ from the performance of the spot price of
bitcoin. Futures contracts are subject to margin requirements,
collateral requirements and daily limits that may prevent the Fund
from achieving its objective. The market for bitcoin futures may be
less developed, less liquid and more volatile than more established
futures markets.
Management Risk. The Fund is subject to management risk because
it is an actively managed portfolio. The Adviser will apply
investment techniques and risk analyses in making investment
decisions for the Fund, but there can be no guarantee that the Fund
will meet its investment objective.
Bitcoin Investing Risk. The Fund is indirectly exposed to the
risks of investing in bitcoin through its investments in bitcoin
futures. Bitcoin is a new and highly speculative investment. The
risks associated with bitcoin include the following:
Bitcoin is a new technological innovation with a limited
history. There is no assurance that usage of bitcoin will continue
to grow. A contraction in use of bitcoin may result in increased
volatility or a reduction in the price of bitcoin, which could
adversely impact the value of the Fund. The Bitcoin Network was
launched in January 2009, platform
trading in bitcoin began in 2010, and Bitcoin Futures trading began
in 2017, each of which limits a potential shareholder's ability to
evaluate an investment in the Fund.
The Fund's investments are exposed to risks associated with the
price of bitcoin, which is subject to numerous factors and risks.
The price of bitcoin is impacted by numerous factors,
including:
The total and available supply of bitcoin, including the
possibility that a small group of early bitcoin adopters hold a
significant proportion of the bitcoin that has thus far been
created and that sales of bitcoin by such large holders may impact
the price of bitcoin;
Global bitcoin demand, which is influenced by the growth of
retail merchants' and commercial businesses' acceptance of bitcoin
as payment for goods and services, the security of online bitcoin
exchanges and public bitcoin addresses that hold bitcoin, the
perception that the use and holding of bitcoin is safe and secure,
the lack of regulatory restrictions on their use, and the
reputation regarding the use of bitcoin for illicit purposes;
Global bitcoin supply, which is influenced by similar factors as
global bitcoin demand, in addition to fiat currency (i.e.,
government currency not backed by an asset such as gold) needs by
miners and taxpayers who may liquidate bitcoin holdings to meet tax
obligations;
Investors' expectations with respect to the rate of inflation of
fiat currencies and deflation of bitcoin;
Foreign exchange rates between fiat currencies and digital
assets such as bitcoin;
Interest rates;
The continued operation of bitcoin exchanges in the United States and foreign jurisdictions,
including their regulatory status, trading and custody policies,
and cyber security;
Investment and trading activities of large investors, including
private and registered funds, that may directly or indirectly
invest in bitcoin;
Regulatory measures, if any, that restrict the use of bitcoin as
a form of payment or the purchase or sale of bitcoin, including
measures that restrict the direct or indirect participation in the
bitcoin market by financial institutions or the introduction of
bitcoin instruments;
The maintenance and development of the open-source software
protocol of the Bitcoin Network;
Increased competition from other cryptocurrenies and digital
assets, including forks of the Bitcoin Network;
Developments in the information technology sector;
Global or regional political, economic or financial events and
situations;
Investor or Bitcoin Network participant sentiments on the value
or utility of bitcoin; and
The dedication of mining power to the Bitcoin Network and the
willingness of bitcoin miners to clear bitcoin transactions for
relatively low fees.
Negative developments in any of these factors could adversely
impact an investment in the Fund.
A decline in the adoption of bitcoin could negatively impact the
performance of the Fund. As a new asset and technological
innovation, the bitcoin industry is subject to a high degree of
uncertainty. The adoption of bitcoin will require growth in its
usage for various applications that include retail and commercial
payments, cross-border and remittance transactions, speculative
investment and technical applications. Adoption of bitcoin will
also require an accommodating regulatory environment. A lack of
expansion in usage of bitcoin could adversely affect the bitcoin
futures contracts in which the Fund invests. In addition, there is
no assurance that bitcoin will maintain its value over the
long-term. The value of bitcoin is subject to risks related to its
usage. Even if growth in bitcoin adoption occurs in the near or
medium-term, there is no assurance that bitcoin usage will continue
to grow over the long-term. A contraction in use of bitcoin may
result in increased volatility or a reduction in the price of
bitcoin, which would adversely impact the value of the Fund's
shares. Recently, bitcoin has come under scrutiny for its
environmental impact, specifically the amount of energy consumed by
bitcoin miners. Some companies have indicated they will cease
accepting bitcoin for certain kinds of purchases due to such
environmental concerns. To the extent such concerns persist, the
demand for bitcoin and the speed of its adoption could be
suppressed.
Bitcoin trading prices are volatile and shareholders could lose
all or substantially all of their investment in the Fund.
Speculators and investors who seek to profit from trading and
holding bitcoin generate a significant portion of bitcoin demand.
Bitcoin speculation regarding future appreciation in the value of
bitcoin may inflate and make more volatile the price of a bitcoin.
As a result, bitcoin may be more likely to fluctuate in value due
to changing investor confidence in future appreciation in the price
of bitcoin.
The Fund is distributed by ALPS Distributors, Inc.
This is a new ETF with limited operating history.
Contact: Craig
Dietel
Phone: 973-590-4498
Email: cdietel@jconnelly.com
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SOURCE LUDWIG+
