BABY Else Nutrition Holdings Inc

ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), is pleased to announce the successful product rollout at 308 locations of a major retailer following the initial launch in mid-June. The retailer has a strong presence in Texas while being recognized as one of the most prominent independent supermarket chains in North America.

This partnership highlights the introduction of 4 key Else Nutrition SKUs into the retailer’s extensive network:

• Else Toddler Organic: Our flagship plant-based product, available in all 308 locations.
• Else Toddler Omega: Enhances toddler health with essential fatty acids, available in select stores.
• Ready-to-Drink (RTD) Chocolate: A delicious, nutritious option for busy families, available in select stores.
• Ready-to-Drink (RTD) Vanilla: Mom’s Choice Award-Wining, this offering is a versatile and convenient choice for on-the-go nutrition, available in select stores.

Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition, commented, “We are thrilled to expand our partnership with this strategic retailer, bringing our Plant-Based nutrition solutions to families across Texas. This milestone reflects our commitment to making high-quality, organic nutrition accessible to customers around the United States and supports our mission to provide healthier alternatives in the marketplace. We look forward to continuing our collaboration and expanding our presence within their esteemed chain.”

For more information, visit www.elsenutrition.com.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra SchiltCrescendo Communications, LLCOffice: (212) 671-1020Email: baby@crescendo-ir.com

TSX

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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/512ed182-184f-4069-a989-d9c7ebb7fff2