Launching the new Schneiders Porch at
Rogers Centre and limited time footlong hot dogs at stores across
Canada
MISSISSAUGA, ON, March 3,
2023 /PRNewswire/ - Schneiders, an iconic Canadian
protein brand owned by Maple Leaf Foods Inc. (TSX: MFI), today
announced the launch of the Schneiders Porch, a new "hot dog
headquarters" located in the newly renovated Rogers Centre.
Located on the 200 level, overlooking right field of Rogers
Centre, this new open-air destination will offer fans a prime game
viewing location to cheer on the Toronto Blue Jays – all while
enjoying an elevated hot dog experience with one-of-a-kind culinary
creations.
"We're excited to partner once again with the Toronto Blue
Jays," said Casey Richards,
President and Chief Growth Officer, Maple Leaf Foods. "The
Schneiders Porch is designed true to the brand's authentic recipes,
high craftsmanship standards, and irresistible taste."
Fans will be welcomed to the Porch to taste delicious hot dog
menu selections only available from the Porch concession at section
209. The Schneiders Porch can accommodate upwards of 150 fans at a
time throughout games, with the front row available as a reserved
group space for up to 20 fans – a perfect space for a hot dog and
baseball enthusiast's night out.
Toronto Blue Jays Tuesday home games would not be the same
without Loonie Dogs Night presented by Schneiders. This
tradition will carry on again in the 2023 season, kicking off on
April 25th and available
every Tuesday home game. The Porch will now also officially be
Loonie Dogs Central, complete with a Loonie Dogs counter.
Can't make it to a game? As the official hot dog of the Toronto
Blue Jays since 2012, Schneiders is excited to provide this
experience to hot dog fans across the country with the introduction
of the limited time Schneiders footlong hot dog retail
product.
"Hot dogs are an integral part of the baseball experience.
Schneiders is thrilled to continue bringing the delicious game-day
experience to Canadians while they cheer on Canada's baseball team from the Porch at
Rogers Centre -- or from their couch," said Richards.
Canadians can bring the in-stadium Blue Jays experience home
beginning in April 2023 and
throughout the summer by purchasing the footlong hot dogs at their
local retailer.
About Maple Leaf Foods
Maple Leaf Foods Inc. ("Maple Leaf Foods") is a carbon neutral
company with a vision to be the most sustainable protein company on
earth, responsibly producing food products under leading brands
including Maple Leaf®, Maple Leaf Prime®,
Maple Leaf Natural Selections®, Schneiders®,
Schneiders® Country Naturals®,
Mina®, Greenfield Natural Meat Co.®,
Lightlife® and Field Roast™. Maple Leaf Foods employs
approximately 14,000 people and does business in Canada, the
U.S. and Asia. The company is headquartered
in Mississauga, Ontario, and its shares trade on the
Toronto Stock Exchange (MFI).
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SOURCE Maple Leaf Foods Inc.