Building on the brand's largest-ever
international marketing campaign – The World's Neighborhood Hotel,
Borrowed by Hotel Indigo continues to highlight what it means to be
inseparable from the community
ATLANTA, Nov. 14,
2023 /PRNewswire/ -- Hotel Indigo, part
of IHG's Luxury & Lifestyle portfolio, is launching a
first-of-its-kind offering – in the US and UK – where those who
live in the same zip code, or postcode, as a Hotel Indigo can now
"borrow" everyday necessities at no cost. The program, Borrowed by
Hotel Indigo, which comes on the heels of the brand's largest
marketing campaign, The World's Neighborhood Hotel, will aim
to foster connection and build community.
Our social structure has evolved, and we no longer borrow from
our neighbors as much as we once used to. In fact, a recent survey
from Hotel Indigo* reveals that people interact with their
neighbors less than ever before, with 59 percent never having asked
to borrow from their neighbor – once a commonplace practice –
because they're too shy (29%), don't want to be an inconvenience
(23%), or don't have any sort of relationship with their neighbor
(25%). But it has been proven that even the smallest interaction
with another individual – something as simple as borrowing from a
neighbor – can make for happier communities (Source: Harvard Business School).
Through the newly launched Borrowed by Hotel Indigo program, the
brand will reignite the popular habit of lending to a neighbor.
Carol Hoeller, Vice President
Global Brand Management for Hotel Indigo, said: "When our
hotels join a neighborhood, we become a part of the fabric of the
community. We put it at the heart of everything, and we welcome the
neighborhood and its people into our spaces – it's how we create an
authentically local experience for our guests. Everyone knows the
adage of 'borrowing a cup of sugar' from your neighbor – with this
program, we want to embody this idea of being a good neighbor and
strengthen social connections with those inside and outside of our
hotels."
Starting mid-November and while supplies lasts, Hotel Indigo, as
The World's Neighborhood Hotel, will serve as your actual
neighbor – inviting you into its properties to borrow what the
brand's survey revealed as the most commonly borrowed items – from
sugar, olive oil, salt and pepper, to coffee and tea. And
just like with a real neighbor, through Borrowed by Hotel Indigo,
you don't have to return what you borrow.
Research** also shows that nearly 60 percent of travelers are
willing to be more adventurous when it comes to trying new foods
while on a trip. So, for guests staying at participating
properties, looking for a taste of the neighborhood to take back
home, each hotel will also offer a special, locally sourced item
from honey and hot sauce to grilling rubs and seafood
seasoning.
Participating locations:
United States
- Hotel Indigo Athens Downtown – Univ Area
- Hotel Indigo Columbus at
Riverfront Place
- Hotel Indigo Old Town
Alexandria
- Hotel Indigo Baltimore Downtown
- Hotel Indigo Chattanooga – Downtown
- Hotel Indigo Los Angeles Downtown
- Hotel Indigo Seattle Everett Waterfront
- Hotel Indigo Omaha Downtown
- Hotel Indigo Madison Downtown
- Hotel Indigo New Orleans –
French Quarter
- Hotel Indigo Austin Downtown – University
United Kingdom
- Hotel Indigo Stratford Upon Avon
- Hotel Indigo York
- Hotel Indigo Chester
- Hotel Indigo Liverpool
- Hotel Indigo Edinburgh
For more information,
visit https://www.ihg.com/hotelindigo/hotels/us/en/reservation.
Note to Editors:
Survey methodology:
*The research was conducted by Censuswide with 1,000 US nat
rep consumers by age and gender (18+) and 1,000 UK nat rep
consumers by age, gender and region (18+) between 20.10.23 - 23.10.23. Censuswide abide by and
employ members of the Market Research Society which is based on the
ESOMAR principles and are members of The British Polling
Council.
** Figure is from YouGov, an International
Internet-based market research and data analytics firm. Survey was
conducted online between July 25 and August
3, 2023, across 6,015 travelers (defined as having traveled
in the past 12 months and/or planning to in the next 12 months)
aged 25-44 in the US, UK, Australia, Japan, UAE, and Saudi Arabia.
About IHG®
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a
global hospitality company, with a purpose to provide True
Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one
of the world's largest hotel loyalty programs, IHG has over 6,200
open hotels in over 100 countries, and nearly 2,000 in the
development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts
Spas, Regent Hotels & Resorts, InterContinental
Hotels & Resorts, Vignette Collection, Kimpton Hotels
& Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels &
Resorts, Crowne Plaza Hotels & Resorts, EVEN
Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday
Inn Express, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge
Suites, Holiday Inn Club Vacations, Candlewood
Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 345,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and
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About Hotel Indigo
Just as no places are alike, no two Hotel Indigo properties are
alike. Each Hotel Indigo draws inspiration from the local
neighborhood, culture and popular trends in food, drink and design
to create a warm and vibrant atmosphere. Our hotels provide a
gateway to discover and explore some of the world's most inspiring
cities and neighborhoods. For more information,
visit hotelindigo.com, and connect with us
on Facebook, Twitter, and Instagram.
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SOURCE IHG Hotels & Resorts